Special HTML tags containing instructions for spiders or a user’s browser. Many tags are available, specifying everything from copyright information to page refresh dates. In search engine marketing and search engine optimization, the most widely used meta tags contain the description, keywords, redirection instructions and instructions for robots.
A meta tag basically tells a search engine spider how to view your website. Too many characters, keywords, or key phrases or not enough can hurt your website. Proper meta tags should look like what is below:
- Can be used to specify additional metadata about a document, such as its author, publication date, expiration date, page description, keywords, or other information not provided through the other header elements and attributes. Because of their generic nature,
metaelements specify associative key-value pairs.
- In one form,
metaelements can specify HTTP headers which should be sent by a web server before the actual content, for example:
<meta http-equiv="foo" content="bar">
- — this specifies that the page should be served with an HTTP header called
foothat has a value
- In the general form, a
contentattributes describing aspects of the HTML page. To prevent possible ambiguity, an optional third attribute,
scheme, may be supplied to specify a semantic framework that defines the meaning of the key and its value: for example:
<meta name="foo" content="bar" scheme="DC">
- In this example, the
metaelement identifies itself as containing the
fooelement, with a value of
bar, from the DC.
Types of Meta Tags:
Meta Description Tag
Meta Keywords Tag
Meta Robots Tag
Click the above links to see the different types of meta tags used and the proper way of using them.