Millions of people out there have a Facebook account. More than likely that includes you. If you are a business owner, Facebook can expand your customer base. The following piece includes useful ideas for Facebook marketing for your business.
Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
Building a fan base is the first step in marketing through Facebook. Having an excess of 5,000 fans is best. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.
Hiding your content from non-fans is an effective method in converting visitors into followers. When only followers can see certain parts of your page, it will make visitors want to become followers. Hide only a little bit of your content because hiding too much can affect your SEO negatively.
Don’t post updates that are dull and boring. You might feel tempted to share personal updates or share some current events, but remember that these may not interest all the subscribers. Personal news and interests should be kept for a separate personal Facebook page.
Only invest real resources in this form of marketing. Marketing on Facebook takes real effort, but it can be a big deal. Anyone who takes over this responsibility cannot be working on 20 other projects; Facebook marketing will never get the time that it deserves to reach its full potential. Invest the necessary time and resources to see real results.
Be sure people are able to share content with you and other people via your Facebook page. The more interesting or valuable the information you provide is, the more likely that your followers are going to want to share it with their friends. Facebook lives on sharing and interacting with others. When you put out important information, your audience will help your marketing efforts by sharing that information within their own networks.
You now should understand Facebook marketing back and forth. Use these tips and you’ll be surprised at the success you have. Start now and watch your business grow.