Crafting a social media strategy might not seem difficult, but without an effective plan, it can leave a business spinning its wheels. To get the most out of social media marketing, a company must put together a template. Once organized, a mere 6 hours per week following a well-crafted social media strategy generated a demonstrable increase in site traffic among 78 percent of marketers surveyed conducted by Social Media Examiner in 2011.
Social Media Strategy Strategizing
The first rule of thumb in developing a social media template is to keep it simple. Chances of reaching more people with targeted focus greatly improve outcomes. Rather than casting a wide net, it’s best to narrow the field and become a big fish in a little pond. This will cause credibility to grow. Consequently, your business is seen as an authority rather than just one among many.
Get In Front of Your Audience
The conventional wisdom since social media came onto the scene as a real marketing tool was to be everywhere. The thought was as long as a business is ubiquitous, it would pay-off. Now, experts on social media stratgey say it only pays off to be where your customers are. Once there, make an effort to give them what they most want.
- Choose social sites which your audience uses. Pinterest is great for retailers but not attorneys and CPAs.
- Share links and information which your audience will appreciate.
- Don’t deluge your audience only with links back to your site.
Broadcast Your Social Media Profiles
Backlink Your Social Media Presence
When using off-page techniques as part of your social media strategy, spread inbound links across your web-presence spectrum. In other words, use some instances to point to your social profiles exclusively (or at least above-the-fold). It helps to create a large presence in the minds of your existing audience as well as help to attract more followers.
Take Time to Take Time
The paradox of the Internet is anyone can can retrieve information on-demand. Search engine optimization doesn’t work that quickly and neither does social media marketing. It takes weeks or months to see the needle move. What’s more, it requires sticktoitiveness.
- Define your target audience
- Cater to that audience
- Be consistent and respond accordingly to changes
- Don’t give up too early in the going. Stay with it to get results
- Design unique profiles to stand out from your competition
- Be willing to restructure your social media strategy if necessary
If you want to learn more about developing a social media strategy, then contact us for a free, expert consultation. We can craft a plan specifically for your business. We’ll help you to gain an edge over your competition and make your social media marketing worthwhile.