“Facebook Value Plunges!” headlines have recently exclaimed. With its latest SEC filing, the world’s most trafficked social networking site disclosed that an estimated 83 million of its registered users are fake, according to a report by industry follower PC Mag. What’s more, the social giant also revealed that 4.8 percent or about 45.6 million accounts are duplicate–having the same owners which use pseudonyms or alternate email addresses. And, to worsen matters, undermining Facebook value is yet another 22.8 million or 2.4 percent of monthly active users are mis-classified. So, what does this mean for the future of Facebook value? And more particularly, what does it mean for your social media marketing?
Facebook Value Explained
Let’s begin with the basics. Just a few years ago, Facebook, Twitter, Digg, Stumble Upon, Pinterest and other prevalent social media outlets weren’t even indexed by Google or Bing. But that has changed. The search engines couldn’t ignore what has been proven to be more than a fad. And in with the crowd the search engines went. With so much original content and millions of links, Google and Bing had to include these social platforms in search results. And although value of Facebook stock has fallen approximately 50 percent from its initial public offering, it remains a serious force on the Internet.
The reason is simple and the math bears it out: 950 million users minus all the suspected “fake”, “duplicate” and “mis-categorized” users still adds up to a whopping 798.6 million. The logistics haven’t fundamentally changed and Facebook value remains well intact for SMM. The fact of the matter is, these numbers are not a big slice relative to nearly a billion users.
What the Value of Facebook Means to Your Social Media Marketing
When FB went public, its IPO debut was $38 per share. The value of Facebook stock has since fallen to just over $20 per share. But while the stock value of Facebook has dropped by nearly 50 percent, the search engines don’t watch the market–at least, not in the way investors and traders do. Users are still logging on. Accounts are still being created. Content is still being added and links are still being shared across the network. And that, at least for the foreseeable future, is why Facebook value and social media marketing are still compatible.
But if the ship is slowly sinking, now’s the time to review your SMM plan. Here’s how to take action and ward off any potential problems in the future:
- Diversify. Like investing in the market, diversification is key. Pinterest is the rising star of the moment. But other platforms like Four Square, Digg, Stumble Upon and others are making inroads.
- Get familiar with other venues which are expanding. Google Plus is one example. And Linked In is undergoing some serious changes. Both of which look to be preparing for the long haul.
- Just because it isn’t and “it” doesn’t mean it’s worthless. Yahoo! still has employees. It still makes money. MySpace might not be at the forefront, but it’s there nonetheless.
- Don’t jump ship just yet. The paradox about the Internet is it provides on-demand information. But it takes months, even years for diamonds in the rough to shine.
If you want your site to rank higher in search, then contact us for a free, expert consultation. We can offer you options that will increase your visibility, lower your bounce rate and turn visitors into customers.