SEO facts can are ubiquitous around the Internet. Some are true, some were true and some are false or at the very least, misleading. When you come across a title like top SEO secrets revealed, it’s often more about attracting visitors or selling a product or service. Since we are a professional website design and search engine optimization firm, we’re not doing either. Instead, we’ll let you in on some straightforward SEO facts you ought to know before hiring us or any other company. If these elements aren’t revealed to you, you’re not being told real SEO facts.
SEO Facts from a SEO Company’s Point of View
The Internet is paradoxical. And this is what is so frustrating to SEO companies. Customers know they can type anything into a search box and instantaneously find what they’re looking for. In less than two seconds, everything about that search is available. It’s very quick and completely on-demand. But search engine optimization simply doesn’t work that way. In fact, it’s the complete opposite. It takes weeks or months to move the dial. Why? There are many reasons.
Firstly, it begins with assessing a site’s code and structure. That takes a lot of time. Then, there’s the matter of correcting and implementing certain features to make the site ready for optimization. Another of many SEO facts is that even once a site is on-page optimized, it still must be promoted elsewhere. And there are many factors which need to be taken into account before even beginning an off-page SEO campaign.
Top SEO Secrets You Should Know
Everyone wants results, especially when they are paying for precisely that. But here’s another SEO fact: no SEO company controls search engines. Google and Bing can do what they want when they want–plain and simple. That means even if a SEO company is playing by the rules, the search engines can suddenly change those rules. Here are the top SEO secrets you should know:
- SEO doesn’t guarantee results, no matter how it’s done. There are hundreds or thousands of other sites all in your niche, competing for the same audience of millions. And each competitor is trying to grab one of ten spots on a search results page. Do the math and you’ll see, it’s not realistic to expect to be at the top of the page all the time.
- Keywords change over time. Sometimes, keywords skyrocket to the top, then drop off. Think of a cabbage patch dolls–here today, gone tomorrow.
- One of many SEO facts is fluctuation. Fluctuation is just part of being on the Internet. Like it or not, Google and Bing experiment constantly. They are in business to provide the best search results. So, they routinely change algorithms in order to better serve their customers. This has unintended consequences and sites are impacted.
- Link building, article directories and directory submission are only part of SEO. What surprises many people is to learn mass link building may actually hurt a site. And article directories, directory submission don’t do nearly as much as most people believe.
If you want to improve your site’s rankings, then contact us for a free, expert consultation. We’ll be happy to discuss your needs and goals. We can create and put into action a game plan that will get your site more traffic and more conversions.