The HTML title tag isn’t really a meta tag, but it’s worth discussing in relation to them. Whatever text you place in the title tag (between the <TITLE> and </TITLE> portions as shown in the example) will appear in the reverse bar of someone’s browser when they view the web page.
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Owner of CQuinnDesign, LLC – Provides professional website design and development. Also enjoys search engine optimization and getting clients websites to the top of search engines. I love SEO, Web Design, WordPress, Twitter, FaceBook and pretty much anything related to programming and development.
Great post that clearly defines the basics and importance of the title tag! I would also point out that the age of a site defintely helps when tweaking the title tag – I’ve worked on sites that are 10-13 years old. With just a few small changes to the title tag I’ve beeen able to rank for some very competitive phrases within a few weeks! Newer sites might take a bit longer to reap the benefits of improving your title tag.